Just like any good gym, you can also hire a personal trainer to help design your workout and encourage you through it. Or you could just go to YouTube and watch the thousands of fitness videos that are uploaded for free. You can also watch the classes on their app I guess. They have a range of other benefits like fitness classes and… oh that seems to be about it. Of course, I would be treating Equinox a little unfairly if I said they were just a gym. But convincing me that a regular gym is a “temple” might just be too hard of a sell. Many of the best companies don’t have a product that is much better than their competitors, but they deliver it with more style, swag, or brand recognition. A temple? Of well-being? That’s so pretentious.ĭon’t get me wrong, I appreciate a great marketing campaign. But, according to Equinox, they’re really a “temple of well-being” which makes me burst out laughing to say. What are Equinox gyms?Įquinox is a “luxury” gym. But Equinox is different, and so I wanted to spend a post talking about the absolute absurdity that is the luxury fitness industry. You can stay in shape at just about all of them. There are so many gyms, and as far as I can tell they’re all about the same. Normally, I wouldn’t write about a specific gym. There’s one right down the street from me. It’s part of a pretty large chain apparently, with over a hundred locations around the nation. Recently I found out about a gym that I just had to write about, called Equinox. They just leave you less financially fit. Luxury fitness memberships and equipment aren’t what you need to become fit and healthy. Fitness is super important to me, but that’s crazy to me. TLDR: Recently I heard about Equinox Gyms, a luxury gym charging hundreds per month.
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